Show up in ChatGPT, Claude, Perplexity, and on Google.
ShowUp grades your site for both AI assistants (AEO) and classic search (SEO) in a single scan — with a prioritized action plan ranked by effort.
A few stand out depending on whether you want wood-fired, deep-dish, or classic NY-style.
From URL to an AI-ready site in three steps.
ShowUp reads your site the same way ChatGPT, Claude, Perplexity, and Gemini do — then tells you exactly what to change so they can read, trust, and cite you.
- 01
Paste your URL
We fetch your page server-side, parse the HTML, robots.txt, and sitemap, and pull the same signals AI crawlers see.
- 02
Run the audit
Deterministic rule checks across six categories run first, then a qualitative content pass grades clarity and structure.
- 03
Fix what matters
Every issue ships with a plain-English explanation, an impact rating, and a suggested rewrite or code snippet.
AI assistants are the new front page.
When someone asks ChatGPT or Perplexity a question in your category, one of three things happens: your site is cited, a competitor is cited, or the model answers without anyone. ShowUp tells you which bucket you're in — and what to change to win the citation.
The fixes are usually small: a robots.txt line, a missing schema block, an H2 that doesn't answer the question it asks. The compounding impact is not.
Strong crawler access and solid metadata. Content quality and structured-data coverage are the next two levers.
Six categories. Every signal that matters to AI search.
Most SEO tools were built for blue links. ShowUp checks the things answer engines actually use to decide whether to cite you.
Every signal an answer engine reads — graded.
We audit six categories the way ChatGPT, Claude, Perplexity, and Google AI see your site: crawler access, structured data, metadata, content quality, semantic HTML, and discovery.
Each check is graded pass or fail with the exact issue and the fix to apply — so there's no guessing about what's keeping you from being cited.
- Crawler access
- Structured data
- Metadata
- Content quality
- Semantic HTML
- Discovery & integrity
AEO / SEO Audit
Can AI crawlers actually fetch and read your pages?
- ✓GPTBot allowed in robots.txt
- ✕PerplexityBot allowedcriticalEdge returned 403 Forbidden to user-agent: PerplexityBot.Fix: Allow PerplexityBot in your CDN / firewall ruleset.
- ✕Applebot-Extended allowedwarningrobots.txt has `Disallow: /` for Applebot-Extended.Fix: Remove the disallow or scope it to private paths.
A prioritized action plan, not a pile of issues.
Findings are ranked by impact and effort into a single ordered to-do list you can work top to bottom — quick wins first, heavy lifts flagged.
Every item carries a projected score gain and the exact snippet, schema block, or rewrite to paste — tagged by whether it came from a rule check or the content-quality pass.
Run a free scanAction Plan
What should you fix first, and how?
- Allow PerplexityBot in CDN rulesetcriticaleasyRule+9 ptsEdge returned 403 to PerplexityBot user-agent.Add an allow rule for PerplexityBot in your firewall.
- Add Organization JSON-LD to homepagewarningeasyRule+7 ptsNo Organization schema detected on /.Insert <script type="application/ld+json"> with name, url, logo.
Simple pricing. Full feature set on every plan.
Rule audit, content-quality review, rewrite suggestions, and progress tracking — included on every tier. Pick the plan that matches how many domains you manage.
Basic
For solo operators. One site, deep audits, full content quality.
- ✓1 domain
- ✓50 scans per month
- ✓Full rule audit
- ✓Content quality LLM pass + dimension breakdown
- ✓AI-generated rewrite suggestions
- ✓Progress tracking + scan history
Starter
For small teams. Up to 10 domains, plenty of headroom.
- ✓Everything in Basic
- ✓10 domains
- ✓200 scans per month
- ✓Per-domain progress timelines
Pro
For agencies. 50 sites, 600 scans, agency-scale workflow.
- ✓Everything in Starter
- ✓50 domains
- ✓600 scans per month
- ✓Priority email support
Cancel anytime. Change plans from inside the app.
Why isn’t my site showing up on AI assistants?
The diagnostic guides below walk through the specific reasons ChatGPT, Claude, and Google AI miss your content — and the one-line fixes that bring you back into the answers.
Why isn't my website showing up on ChatGPT?
Six concrete reasons AI assistants don't cite your site — crawler access, JavaScript rendering, structured data, answer shape, E-E-A-T signals, and llms.txt — with how to fix each.
Read guide →
Why isn't my website showing up on Claude?
Anthropic uses its own crawler (ClaudeBot) and has its own preferences. The five Claude-specific reasons your site isn't cited, and how to fix each.
Read guide →
Why isn't my website showing up on Google AI Overviews or Gemini?
Google has a separate AI opt-in via Google-Extended. Why most sites are accidentally blocking themselves, plus the answer-shape rules that decide who gets cited.
Read guide →
Questions, answered.
What is ShowUp?
ShowUp is an AI search visibility audit. It scans your website and reports how well ChatGPT, Claude, Perplexity, and Google AI Overviews can crawl, understand, and cite your content — then walks you through exactly how to fix each issue.
How is AI search optimization (AEO) different from SEO?
Classic SEO targets ranking in blue links. AEO (Answer Engine Optimization) targets being read, summarized, and cited by AI assistants. That means crawler access for GPTBot, ClaudeBot, and PerplexityBot, structured data, answer-shaped headings, semantic HTML, freshness signals, and clear authorship — which traditional SEO tools rarely check.
Which AI crawlers does ShowUp check for?
ShowUp verifies access for GPTBot (ChatGPT), OAI-SearchBot, ClaudeBot and Claude-User (Anthropic), PerplexityBot, Google-Extended (Gemini), and Applebot-Extended — confirming each is allowed in your robots.txt and not blocked at the edge.
Do I need to install anything?
No. ShowUp runs entirely from your URL. Paste a domain, and the scan reads the same public HTML, headers, robots.txt, sitemap, and structured data that AI crawlers see — no script tags, no DNS changes, no code.
How long does a scan take?
The first-page preview returns in under 15 seconds. Full-site audits typically finish in 2–10 minutes depending on page count, with results streaming as each page completes.
How much does ShowUp cost?
The first-page preview is free. Paid plans start at $29/month for full-site scans, content-quality review, rewrite suggestions, and progress tracking across all your domains.
See whether AI can find you.
Free first-page preview. Full plans from $29/month.